Dataque Analytics

Client

Dataque Analytics

Services

Website Design

Date

2024

Team

Web Design

Screenshot of Dataque Analytics

Our
Challenge

Dataque Analytics, a Nairobi‑based data consultancy specializing in analytics, machine learning, market research, survey scripting, and policy advocacy, needed a website that:

  • Clearly communicates each service offering and industry focus.

  • Projects professionalism, technical rigor, and mission-driven community impact.

  • Supports intuitive navigation for visitors across sectors (ICT, Healthcare, Financial Services, Retail, Education, Media & Entertainment).

  • Highlights thought leadership through blog posts and insights.

Solution

A refined, user-first website redesign emphasizing clarity, structure, and technical credibility:

  • Hero banner + positioning statement: “Unlock the Power of Data” with visuals that convey analytics, AI, and strategic decision-making.
    dataqueanalytics.com

  • Service pages layout: Sections for Data Analytics, Data Intelligence, Market & Social Research, Survey Scripting, Online Panel, Training & Consultation—each with descriptive overview and clear CTAs.
    dataqueanalytics.com

  • Industry tabs: Dedicated routing for ICT, Healthcare, Financial Services, Retail, Education, Media & Entertainment—demonstrating sector‑specific expertise.
    dataqueanalytics.com+1dataqueanalytics.com+1

  • Blog integration: Featured recent articles like “Clout‑Chasing,” “Data Governance Compliance,” and “Youth Loan Trends” to showcase thought leadership and active engagement.
    dataqueanalytics.com

  • Contact / footer: Prominent contact options (+254‑789‑748‑560, info@dataqueanalytics.com) and company details, ensuring trust and accessibility.

  • Consistent branding: Cohesive visual language across pages with sleek typography, color palette, and iconography aligning with the ethos of data science and consulting.

Result

  • Clear visitor journey: Stakeholders across sectors easily find domain‑relevant services.

  • Positioned as thought leader: Active blog and insights built trust and market positioning.

  • Professional credibility through polished design aligned with analytics and science.

  • Improved lead conversion via visible CTAs and service summaries.

  • Scalable framework capable of adding case studies, visual dashboards, or interactive tools later.

  • Mobile‑responsive and fast‑loading for optimal user experience across devices.

“The new site reflects our values: affordable devices, helpful support and convenience. Customers now find us online easily and interact through Instagram reels!”

- Gadget Zetu Team

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