The Challenge
Grassroots for Innovation and Change is a non-profit organization that aims to empower communities in Africa by providing them with tools, knowledge, and resources to address social and economic challenges. They needed a website that effectively communicated their mission, programs, and impact to potential donors and volunteers. Their previous website was outdated and did not reflect the organization’s current activities and goals.
65%
Mobile Responsiveness
Approximately 65% of visitors to non-profit websites access them via mobile devices. Thus, ensuring mobile responsiveness is crucial for reaching and engaging a majority of potential donors and volunteers.
40%
Donation Impact
Websites that effectively communicate the impact of donations see a donation increase of up to 40%. Clearly articulating how contributions make a difference can significantly influence visitors’ decision to support the cause financially.
+30%
Online Engagement
Non-profit websites that integrate social media share buttons experience a 30% increase in online engagement. Facilitating easy sharing of content across social platforms can amplify the organization’s reach and foster community involvement.
Solution
Proficient ICT collaborated with Grassroots for Innovation and Change to design and maintain a new website that effectively communicated their mission, programs, and impact. Our team developed a customized design that reflected the organization’s brand and goals. We also ensured that the website was mobile-responsive, easy to navigate, and optimized for search engine optimization (SEO). Our team provided ongoing website maintenance to ensure that the website remained up-to-date and reflected the organization’s current activities and goals.
Results
The new website and ongoing maintenance provided by Proficient ICT have been successful in achieving Grassroots for Innovation and Change’s goals. The website now effectively communicates their mission, programs, and impact to potential donors and volunteers, resulting in an increase in donations and volunteer sign-ups. The website’s SEO optimization has also resulted in an increase in organic traffic and online visibility. Ongoing maintenance has ensured that the website reflects the organization’s current activities and goals.
“Working with Isaac before, during and after the website development made our work easy and we have better communication with stakeholders.”
Samwel Mwayi
Senior Programs Officer – Grassroots for Innovation and Change